Behind the Creation of the Compound's 'Play For Change' Campaign With the NBPA
Behind the Creation of the Compound's 'Play For Change' Campaign With the NBPA
When the NBA restart placed racial justice issues at the forefront of discussions for players, Set Free Richardson saw an opportunity. Richardson, the creative director for The Compound creative agency, partnered with the NBPA to lay the foundation for his newest initiative, “Play for Change.”
Social tensions were particularly high during the NBA restart negotiations as protests broke out nationwide in response to t